Estrategias comerciales para el fortalecimiento del comercio electrónico, en la ciudad de Portoviejo.

Abstract

Commercial strategies currently have an important role within the business world, allowing businesses to be competitive in the market, adapting technological tools in the environment that surrounds them, the same that strengthen electronic commerce, which is why the present work of The main objective of this research is to develop commercial strategies to strengthen electronic commerce in the city of Portoviejo. The research problem stems from the lack of knowledge about electronic commerce and the scarcity in the application of commercial strategies within the businesses of the city of Portoviejo, causing sales to decrease, hindering the development of companies. Finally, a proposal is put forward that will allow to know new commercial strategies that achieve the strengthening of the businesses of the merchants of the city of Portoviejo through electronic commerce, maximizing their sales and increasing customer loyalty.