Plan de negocio para la implementación de una microempresa dedicada a la producción y venta de comida saludable para niños y niñas en edad escolar en el Canton Portoviejo

Abstract

The development and growth of new companies is related to the increase in entrepreneurship, this study is an aspect of essential importance for the economic generation of the Portoviejo canton, this being one of the priorities for the Decentralized Autonomous Government of Portoviejo. This research entitled: Business plan for the implementation of a micro-enterprise dedicated to the production and sale of healthy food for school-age boys and girls in the Portoviejo canton, with the objective of developing a business plan for the implementation of a microenterprise dedicated to the production and sale of healthy food for school-age boys and girls in the Portoviejo canton, which was achieved through the application of field methodology, which allowed determining that the type of business has a demand of 118,623 annual units, a satisfied demand of 14,235 units, an unsatisfied demand of 67,615 units and a demand to attend to of 24.5% of the unsatisfied demand, being 16,616 annual units, 1,385 monthly units 346 weekly units and 69 daily units; An initial investment of $ 77,675.43 will be necessary, where 40% will correspond to the investment of the partners ($ 31,070.17) and 60% to a bank loan ($ 46,605.26), this is supported by the financial evaluation that allowed know the NPV of 30,084.25, a TMAR of 8.5%, an IRR of 38.8775365057%, a cost benefit of 1.27213054 and a payback period of one year and five months.