IMPORTANCIA DEL VALOR AGREGADO APLICADO A LOS DERIVADOS OBTENIDOS DE LA PLANTA DE PLÁTANO EN LA HACIENDA RURAL “COLINAS DEL SOL” DEL CANTÓN BOLÍVAR CON FINES EXPORTABLES. PERÍODO 2002-2006

Abstract

The Rural Treasury “Hills of the Sun” that is located in the road Stocking-internode, being their proprietary manager the Lcdo. Eunmeny Álava. It is a place of tourist, cultural recreation, with a museum etnográfico and a dedicated micro-company to the factory of derivative products of the plant of the banana and these products have like destination the United States, Japan and the European Community of Nations. In front of this structuring this micro company, is based on an organization that determines viable solutions that allow to reach the managerial objectives guaranteeing the best results in the administrative field and at the same time they allow a reduction of costs of production in each one of the area involved in the productive aspect and it is composed by operative units that occupy 28% in the rural area, as long as at managerial level it represents 62%, for what is an activity that generated him attractive rates of marginal returns. The national commercialization to small merchants contains 51,00%; the medium managers are located in the stores of crafts with 36,00% and 13,00% to the big managers that are those that take charge of distributing this type of crafts in different domestic cities. The system of international commercialization is sectorizado in big managers (41%), medium managers (23%) and small managers (36%), and he/she makes it to him with the help of a control and normatividad of the type of making of the product and chord to the market that will be managed with exportable ends