MODELO DE NEGOCIO PARA LA INSTALACIÓN DE UN PARQUE ACUÁTICO EN LA CIUDAD DE PORTOVIEJO

Abstract

The main objective of this thesis is the proposal of a business model, which has as its main objective to carry out recreational activities by building a water park, in it the necessaryinfrastructure will be installed to provide related to the spreading of the population services Portoviejo and surrounding parishes to where the business is located. Aquatic Park, address the need for a sector of the population to have a recreation center for the inhabitants of the city of Portoviejo, where fun, entertainment is offered, as are the pools with their slides, speed ramp area relaxation, sports area among others, which are important elements for the whole family. The methodology used to obtain the information necessary and relevant, related to the application of the deductive method because the investigation was initiated considering a representative sample to determine the unmet demand for the service. The inductive method was also used in analyzing financial indicators to determine the profitability of the business, observation techniques, interview, survey, literature review. The business model proposed is related to the investment project to be held with the incorporation of a company to be identified with the name Porto Park S.A Water Adventures The investment project has the following structure. The market study allowed us to determine the supply current and future demand and unmet demand, which was used to establish the existence of a need that will be addressed promptly. The technical study, determined the size of the project, with an installed capacity to provide the service of 75.271 visits per year capacity and capacity utilization, 80% of the installed considering a 20% reserve for implementing future, plus the location is proposed most appropriate considering several alternatives