Las técnicas de publicidad y marketing aplicadas por las empresas comercializadoras de bienes y servicios y su incidencia en el desarrollo económico en el cantón Portoviejo 2004-2006

Abstract

In this investigative work The Techniques Of Publicity AND Applied Marketing were determined By The Companies Comercializadoras Of Goods AND Services.

In their first he/she leaves he/she carried out a brief analysis of the project remarking what was made in the development of this investigation.

In second o'clock he/she leaves I carry out the theoretical mark, referential and conceptual where it was remarked the bibliographical bases and all the concerning one The Techniques Of Publicity AND Applied Marketing For The Companies Comercializadoras Of Goods AND Services.

The methodological design was described used in the development of this investigation like the techniques, it interviews and observations that were carried out in the Institution.

It was demonstrated by means of the statistical squares and later on by means of the analysis the reality of the importance of The Techniques Of Publicity AND Applied Marketing For The Companies Comercializadoras Of Goods AND Services. To be concluded they carried out the conclusions and of these the recommendations were obtained that they helped to formulate the proposal that it optimized the activities in the commercial companies.