Plan de negocio para la creación de una microempresa productora y comercializadora de manjar a base de mate en la ciudad de Portoviejo.

Abstract

This business plan will verify the feasibility regarding the future production and commercialization of a mate-based delicacy, and that it will be made with the fruit of the tender mate, which is the main ingredient, and, therefore, will become a product. of a natural nature. The objective of this work is to design a business plan to innovate in the market by creating a mate-based delicacy, which would go from being a homemade process, to become an important activity in the product processing industry. To start this business plan, it will be necessary to invest in the rental of a commercial premises, for the business to start operating it is important to have an initial investment of $ 20,000.00. The recovery of this investment will be achieved in 2 years, with a positive IRR and NPV that represent a financially viable project, which allows the decision to carry out the undertaking.