Desarrollo de la creatividad organizacional y su incidencia en los microempresarios informales de la ciudad de Portoviejo. Periodo 2004-2006

Abstract

Creativity is an organizational tool practical knowledge that allows them to micro informal City Portoviejo couple raise their standard of living and knowledge as sales of new strategies for positioning of the products sold in streets, parks, avenues , Portals, sidewalks, malls and anywhere in exercising these legal businesses to survive. Microentrepreneurs informal, organized in the city of Portoviejo achieve several economic and social benefits that are engaged in this activity and that they are economically viable. Hence, this sector contributes to microentrepreneurs create jobs for those unskilled labor. It's research clearly shows that the critical situation of disorder on the streets of the city is not the fault of microentrepreneurs, but is the result of an apparent inefficiency of the municipality, which result mainly in the inability to govern socio-spatial processes that will makes the development of cities. The lack of an integrated vision of the problem, have led to seek solutions that cater to microentrepreneurs efficiently, effectively and efficiently to the population that uses its attention and which receives a lot of praise for their active participation in the creation of jobs. With this research has shown that the organizational creativity to apply it correctly and the Informal Microentrepreneurs to implement it, if affects the generation of jobs and the welfare of families. Hence the hypothesis raised is positive.