EL CENTRO COMERCIAL “BAHÍA RÍO” COMO ALTERNATIVA DE DESARROLLO Y CRECIMIENTO ECONÓMICO DEL CANTÓN PORTOVIEJO. PERÍODO 2003-2007

Abstract

The Business center “Bay River”, it is a nested organization, with juridical relationships, and it is conformed by a General Meeting of Shareholders, with a capital stock of USD 550.000 in registered shares of an a hundred dollars each an and inside their physical facilities with area of covered with 2.045,56 m2, of construction 4.271,80 m2, areas of local of 2.226,26 m2 and green of parkings 1.980,51 m2. In the concession of local specified in the Law of Horizontal Property that looks for to consolidate with their current clients, becoming an ally strategic, where great part of their commercial incidence he/she is due to an appropriate and efficient economic administration, being their supreme objective is to pay attention to the requirements of the clients that you/they rent local and proprietors that are granted with available 130 local in the middle of operation of the 353 and with the inclusion of bank agencies, public entities as the payment of IESS and increment of local commercial that occupy the biggest percentage, the useful ones are school, clothes and others with 93%. In what concerns to services their participation quota it is minimum with 7%, being the most outstanding the bank service. Regarding their profitability in the year 2003 registered sales and rent of local USD 95.214,43, later on in the year 2007 consolidated in USD 344.929,49 with regard to the previous years, that which evidences a substantial increment and consolidation of sales for this company, factors that influence in the commercial and economic positioning of Bay River of the city of Portoviejo in the economic development and it has allowed that it is accepted by the public, all this has borne to an appropriate and opportune politics, what has allowed an increment of the local in sale and at the same time employment generation to many people in the city of Portoviejo for their activity, where the market the specific chord to their width, development, classes, distribution channels, economic conditions and the competition