Plan de mejora para el proceso de comercialización de camarón

Abstract

The Ecuadorian company in which the following degree work was carried out has its administrative and commercial headquarters in Portoviejo, but its production plant is located in the coastal part of the country, in the province of Manabí, where it began operating 15 years ago. years. One of the problems that always affects the company that sells this product is the strong competition that exists in the market that can be companies from the country or abroad, one of the problems that worsens the situation is what the country is experiencing in recent times. years that would affect the marketing of this product. The administrators are concerned about the situations in the country and the competition that the company has, since they seek to improve the commercialization of shrimp so that the product has better quality and good use of its logistics and marketing. Where necessary data was re-collected through interview and SWOT analysis where the methods of internal and external factors were used, a crossing strategy was carried out to find a solution in that analysis, a situational analysis was written and thus look for the problems that exist. company for improvement in the field of marketing In this way, the research reflects in the proposal an improvement plan that benefits and a marketing mix strategy that would help improve marketing and directly the company, thanks to this we conclude that the proposal would help in the entire field and thus be able to compete. with the other companies.